Intro:
SEO is more than just inserting keywords into content—it’s a full ecosystem of technical, strategic, and content-related efforts. Many businesses unknowingly sabotage their search rankings by making avoidable mistakes.
1. Ignoring Mobile Optimization
Google prioritizes mobile-first indexing. If your site isn’t responsive or loads poorly on phones, it may be penalized. Always design with mobile in mind and test across devices.
2. Poor Keyword Targeting
Using the wrong keywords—or not using them strategically—means your content won’t reach the right audience. Keyword research should align with user intent, search volume, and competition.
3. Neglecting Technical SEO
Issues like slow page speed, broken links, missing alt attributes, and poor URL structure can hurt your ranking. A regular technical audit can identify and fix these problems before they grow.
4. Lack of Quality Content
Search engines prioritize helpful, well-structured, original content. If your pages are thin, duplicated, or stuffed with keywords, they’re likely to underperform. Focus on valuable, user-first writing.
5. Not Tracking and Adjusting
SEO is not a set-it-and-forget-it process. Analytics and tools like Google Search Console help you monitor performance, identify trends, and refine your strategy based on data.
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